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The School Newspaper of Cherry Hill High School East

Eastside

The School Newspaper of Cherry Hill High School East

Eastside

The School Newspaper of Cherry Hill High School East

Eastside

Album cover variants have become a common method of promoting music among pop stars from Charli XCX to Taylor Swift.

What is album variant culture?

Gina Park, Eastside Culture Editor January 17, 2026

When “Brat,” Charli XCX’s sixth studio album dropped in the summer of 2024, the internet world absolutely erupted. The “Apple” dance went viral on TikTok, fueling “brat summer,” a term that was coined in honor of XCX’s album drop in June....