Behind the Screens: How school clubs use social media to spread their message


Courtesy of Search Engine Journal

Many clubs at Cherry Hill High School East use social media platforms, such as Instagram, to advertise

Picture this, you scan the hallways for the poster containing the information for a club that you want to join, but the bell just rang, and you are running out of time to get to class, so you abandon the idea and figure you will get the information some other time. What about in the morning, as you try to get information about one of the clubs you look forward to joining, and the noise of the classroom around you prevents you from getting the information you need.

Clubs and afterschool activities allow Cherry Hill High School East students to make the most of their experience, make new friends, and make positive contributions to the East community. However, one of the biggest challenges of getting involved in clubs and activities is getting the information about them–such as finding out when they meet or their Google Classroom and Remind codes and other relevant information. A solution to this problem has become increasingly present among the students of East: student-run social media accounts.

Student-run social media accounts allow students in clubs to share information about a club, which students can follow and continuously receive updates about it.

Student-run social media accounts also allow students looking for new clubs to join to get recommendations through some social media accounts.

By following the CHE Activities Instagram account, students also get recommendations for other Instagram pages of clubs they might be interested in.

Mason Rosenbaum (’24), media manager of the East Literature Club and East History Club, wrote social media accounts, such as Instagram, allow the club to reach out to its members and remind them about important events.

Student-run social media accounts for clubs allow students to share their voices about the clubs they are a part of and ensure that all club members are on the same page.

Another advantage to student-run social media accounts is that club members can quickly be updated about events and receive last-minute updates about club meetings.

The CHE Activities account follows many student-run social media pages (Courtesy of Cheactivities Instagram)

While student-run social media accounts are great for spreading information about clubs and upcoming events, they also allow students to interact and share club information with their friends.

“The social media page also allows our members to share our posts with their friends, promoting [the] club and encouraging people to come to the events,” Rosenbaum wrote.

Nancy Awad (’24), media manager for the Middle Eastern and North African (MENA) Culture Society, also spoke on student-run social media accounts’ impact on the club.

“Interested members can interact with the club page to learn about what the club has to offer, and if interested in joining, they can contact club leaders there,” Awad said.

Awad also said media pages for the club allow students to communicate better with their club.

Based on interactions with the students who run several of the social media accounts for clubs at East, it is imperative to discuss their impact on the East community and the opportunity they give to East students to get more involved. It is no wonder that over two dozen of the clubs at East have student-run social media accounts which allow them to reach new students and audiences. If you are looking for a new way to connect with the East community, be sure to check out some of the student-run social media accounts for some of your favorite clubs.