The iPhone, MacBook, and iPad. What’s the one word that comes to mind when you think about these products? Well, the answer is Apple! Many people have known this company to have introduced the world’s first iPhone, which beat BlackBerry phones out of the market in 2007. But it has come a long way since then. Apple has carried on its founder, Steve Jobs legacy of creating ideas that could not only be innovative but also help people realize how brilliant technology could be if created and used in the right way. One of its massive milestones this year was the Apple Event in mid-September, which released new and impressive IOS technologies. So, what are some of the most technologically advanced products released in this event?

Apple Vision Pro
When Apple first introduced the new Apple Vision Pro, many people were excited! And they had a right to be. First unveiled on September 12th 2023 at the Apple Event, potential customers soon learned that they were looking at the world’s first spatial computer that interacted with some of the most important features on IOS devices. With its user-friendliness, the Apple Vision Pro allows its users to be able to interact with technology that they never had before when they had an iPhone. Giving them somewhat of a peek into the future of technology, this product gives users a phenomenal experience with high resolution displays of digital content “packing 23 million pixels” according to an Apple News article. However, despite its amazing futuristic features, customers are definitely more concerned about the cost of this product. Based on a Forbes article released during the summer, the Apple Vision Pro started at $3,499, pretty expensive for the common customer to buy. There are some evident high stakes for this new device as customers may not be willing to pay that much money for technology that may not necessarily be utilized in their daily lives.

iPhone 15
The other hot product released during the Apple Event was the iPhone 15. With the groundbreaking A17 Pro chip, this new iPhone has hit a significant upgrade from the iPhone 14 with its increased functionality. In addition, compared to the iPhone 14, the iPhone 15 is more long lasting, by having more battery life, software updates, and overall faster performance using the new A17 pro. In terms of features, Apple’s newest iPhone product allows its users to use Dynamic Island, which was once used solely for notifying payment transactions, low battery warnings, etc. to be used for other activities such as music playback, following sports scores with Live Activities, and so much more! Hardware-wise, the iPhone 15 is more durable, with its water and dust resistant designs and other long-lasting features like no other Apple product before.

Apple products are continually pushing the boundaries of science and exploring the potential that technology can have. However, while these products may have many different features and spark curiosity within potential customers, will buyers even want to purchase these products at their expensive prices? Moreover, is it truly worth spending hard-earned money on? Most previous iPhones work for an incredibly long time, so some customers may not want to buy the new iPhone 15. However, others would like to experiment with the new features that the new Apple product offers. Personally, I believe that the worth of these products is determined by each customer’s beliefs about technology, which allows them to consider whether they should buy products like the Apple Vision Pro or the new iPhone 15.