Samsung and Apple. These brands are like two princes fighting to be king. Although both companies want to control the technological industry, one does rise above the other.

First, the Samsung Galaxy s5 has introduced the new 1080p Super AMOLED screen. Samsung Telecommunication America further explained this feature when it said, “No matter where you are . . . your screen dynamically adjusts to compensate for ambient light.” In addition, Samsung also upgraded its Galaxy phone by adding the new water and dust resistance feature. However, many consumers say that the phones do not last underwater.

In order to compete with Samsung’s thin phones, Apple decided to make its iPhone 6 and iPhone 6+ thinner. This new feature allows users to easily slip the iPhone 6 and 6+ into their pockets.

In addition, Apple has added the new Apple Pay system. This system will allow users to pay at a grocery store or a restaurant with a simple finger print scan. Currently, MasterCard, Visa and American Express will all accept purchases using Apple Pay. American Express, Bank of America, Capital One, Chase, Citi and Wells Fargo will also allow their clients to purchase items using Apple Pay in the future.

The original idea of simplicity brings many customers to Apple stores. Unlike most smartphone companies, Apple figured out how to create a software that is both simple and innovative. Using popularity, simplicity and innovation, Apple rises above Samsung to win over the consumers of the United States.