Amazon expands its sales with the purchase of Whole Foods


Courtesy of Adweek

Amazon buys Whole Foods.

Eli Weitzman, Eastside Webmaster

On June 16, 2017, Amazon, the online sales superstore, announced its plan of acquiring Whole Foods for 13.7 billion dollars. The plan came as a surprise to many but also as a logical step for the company. Since early last year, Amazon has come out with various new food services, including Prime Fresh, Prime Pantry, Amazon Go and Prime Fresh Pickup. After becoming the country’s largest seller of almost everything, it only made sense that they move to food.

Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy,” said Jeff Bezos, Amazon founder and CEO in a statement released that day. “Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades – they’re doing an amazing job and we want that to continue.”

Amazon’s purchase of Whole Foods may as well have lots of benefits. Potentially, Amazon may add Amazon Go compatibility. Amazon Go, their experimental store type requiring no employees, may bring a new, interesting experience to food shopping. Additionally, Amazon may also possibly launch Prime Fresh Pickup at Whole Foods, where customers simply order their food ahead of time and simply go to the store to pick it up.

Overall, according to this great advice, Amazon’s purchase has a potential to make your Whole Foods shopping experience even easier and futuristic at the same time.