ASMR videos gain attention amongst Youtube viewers

Brielle Clearfield ('15)/ Eastside Underground Editor

Within the past decade, Internet users from all over the globe log into the same user-friendly interface to watch videos posted on the web. Founded in 2005, Youtube has been a leading search engine for streaming videos of essentially anything. On this site, people come to watch everything from tutorials to ongoing humorous vlogs. People use the site to watch others videos as well as share their own to the public.

A new type of video is surfacing on the web in recent years. The type of video that is newly gaining a following is called autonomous sensory meridian response videos, mostly referenced as ASMR videos. ASMR videos are able to capture the attention of many with the soothing ambiance the video aims to achieve. The creators of ASMR videos go out of their way to create videos that cause a distinct, pleasurable tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory and/or cognitive stimuli that causes euphoria.

On Youtube, there is a variety of different users who create ASMR videos. In these videos, the creator is whispering into the camera to create a soothing effect. The creators of these videos also have many different types of role-playesque type videos to help calm the viewer and to seem as if they are actually there with them. Some examples of role plays previously done are the dentists office, a barbershop and a makeover.

Viewers have reported that these types of videos help relieve insomnia, anxiety, and even panic attacks. In simpler terms, viewers say that these videos cause a feeling of having “brain massage”, “head tingle”, “brain tingle” and even a “spine tingle”.

Some popular ASMR youtube artists are Heather Feather, Wronski Whispers, Olivia Kissper, and Massage ASMR. All of these artists have a large fan base and have been making effectual ASMR videos for many years.

Overall, even though there is no verifiable data out there right now, many users can claim that they have strong anecdotal evidence to support this new phenomenon.