Instead of choosing a typical model for the newest fall ad campaign, Diesel has chosen to scour the internet and follow word of mouth to discover some of the most unique models. Part of its new “Diesel Reboot” campaign, directed by Nicola Formichetti, the company bypassed the use of regular models, instead choosing to make a statement by photographing women who are not “stereotypically beautiful.”

“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” Formichetti told Women’s Wear Daily.

Women of all occupations, shapes, sizes and colors were used. Pink hair, blue hair, tall, skinny, short– it didn’t matter. All were accepted and photographed just as any other model would be.

Michelle Calderon, a 22-year-old graffiti artist, is one of the new faces of the campaign
Photo Courtesy of Buzzfeed.com

While typical ad campaigns often feature celebrities, the only big-names Diesel commissioned for this campaign were  Loulou Robert, Omahyra Mota and Casey Legler, the former Olympic swimmer who broke gender barriers as a woman being contracted as a male model.

Casey Legler, one of the new faces for Diesel
Photo Courtesy of Buzzfeed.com

Formichetti explained the photos are meant to merge classic portraiture with the sensibilities of the current generation of digital influencers. “It was less about capturing fashion and more about getting an insight into these people’s souls. No one captures people better than Inez and Vinoodh. They construct a photo with so much care and compassion to always pay tribute to the subject.

“Personally, it was a pleasure to work with them because when I was starting out they were my heroes,” he told WWD.

The ads debuted in Vogue’s September issue, a wonderful contrast to the more typical ads in the magazine. As fashion moves forward, it is clear that innovative thinkers are pushing a much more unique viewpoint – the age of the skinny supermodels may be fading. Instead, it’s clear that women wish to see more of the population represented in fashion magazines. It’s not to isolate or chastise those with a naturally slender build; instead it is an attempt to foster acceptance of all body types.

No one should be ashamed of who they are and what he or she looks like. With powerful ads like these in print, hopefully more women are inspired to take pride in their image.